Florida Feels: Surf Style Uses Model with Down Syndrome in New Campaign

The beachwear company, Surf Style, is using 16-year-old Ethan Holt, with Down Syndrome, in its new ad campaign, to push for inclusiveness.

The company chose Holt following the urging of Help Us Gather (HUG), promoted breaking down barriers for those living with disabilities.

Surf Style’s website claimed that Holt was chosen because of his charisma and love of the the camera and ocean, as well as being the ‘perfect example of inclusion’.

“We strive to create an atmosphere of inclusion in all of our stores,” said Surf Style’s Tara Malinasky. “We hope this sets an example for other brands to feature those with disabilities in their marketing efforts, as well.”

HUG had been working for months to help Holt realize his modeling dream and jumpstart his career, being turned down multiple times and being told there ‘isn’t a market’. The non-profit has praised the decision as a major step forward in including and representing those with disabilities.


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